The goals of WUFT FM&TV are to serve as a top resource for the community when it comes to news, information, public affairs and high quality entertainment programming for our listeners and viewers.
Both stations have a strong commitment to on-air and digital news and weather. With the opening of the Innovation News Center in 2012, WUFT-FM&TV have expanded their programming, both from newscast perspectives and long-form content. All content developed on the stations is also provided to the community on other media platforms, including online and mobile.
WUFT-TV broadcasts two daily half-hour local newscasts, one at 5 p.m., followed by the second at 6 p.m. WURF-FM produces more than two hours of daily news, consisting of a half-hour newscast during afternoon drive and hourly news updates from 6 a.m. – midnight. Additionally, WUFT-FM focuses programming on issues such as human and animal health, including “Health in a Heartbeat,” “Animal Airwaves,” and “Public Health Minute. The three daily programs are all produced in partnership with UF Health.
In addition to these locally originated and produced programming, WUFT FM&TV continue to engage the community through public service announcements that highlight organizations and groups in the community. Both stations also provide Spanish-language content, with “Noticias WUFT” on WUFT-FM and “Ritmo Latino,” on WUFT-HD3, and emergency announcements, and severe weather watches, warnings and advisories on both stations.
Expanded Weather and Emergency Information
WUFT-TV, in conjunction with its sister station WUFT-FM, led the effort to develop the statewide Florida Public Radio Emergency Network that provides severe weather content to public broadcasting stations across the state. The content is provided by WUFT-TV/FM’s meteorologist and weather team, and includes weather reports and alerts on WUFT-TV.
This innovative partnership, funded in part by the state of Florida, is the first of its kind in the U.S. where a statewide network of public media entities is partnering with the state’s Department of Emergency Management. The enhanced emergency weather notification efforts proved to be especially important in June of 2013 when Tropical Storm Andrea hit the Cedar Key/Big Bend area of North Florida. These communities along the Gulf coast are included in both stations’ service areas.
Fanfares and Fireworks
WUFT-TV and its sister station WUFT-FM, along with the UF College of Journalism and Communications, present “Fanfares and Fireworks,” Gainesville’s only Fourth of July community event. More than 10,000 citizens from throughout North Florida celebrate the holiday each year with food, fun, music and fireworks.
Support of Music in the Schools
WUFT FM&TV are strong supporters of music in the region’s schools and universities. Each year, WUFT-TV features “Holiday Traditions: A Musical Celebration” concert in December and WUFT-FM/WJUF-FM air the Veterans Day concert presented by the Buchholz High School symphonic band.
“Holiday Traditions,” which features the Alachua County Youth Orchestra and choruses from area schools, benefits STOP Children’s Cancer, a non-profit organization that raises funds for research at the UF College of Medicine. The show is broadcast several times during the holiday season.
In addition, on Sundays at 8 p.m., WUFT-FM airs Encore!” an hour-long music program that features performances by musicians from the North Central Florida area. The program includes performances by the University Symphony Orchestra, the UF Symphonic Band and Wind Symphony, the UF Concert Choir, the Gainesville Orchestra, the Ocala Symphony, Buchholz High School Band and other groups. “Encore!” is a partnership between WUFT-FM and the UF College of the Arts.
The Innovators Series
The Innovators Series is bringing six leaders in the information industries to the University of Florida whose inventive outlooks have propelled them to the leading edge of data, mobile and community engagement. The conversations air on WUFT-TV.
Mark Little, the founder of Storyful – the world’s first social media news agency – kicked off the series in September. Some of the world’s biggest news organizations and social networks are using his company. Melissa Bell, a co-founder of Vox Media, visited on Nov. 12, discussing how Vox is leading a new wave of high-value digital journalism, the science of how we consume news, and her perspective on the challenges and opportunities of creating a startup news space.
Human Trafficking Conversation
WUFT-TV, in conjunction with its sister station WUFT-FM and the UF College of Journalism and Communications, convened a group of journalists; local, state and federal law enforcement officials; and community advocates for “A Conversation on Modern-Day Slavery.” The panel discussed the issue and took questions from audience of more than 200 people. The event helped bring to light the human trafficking issue in North Florida and as a result, conversations in the community have continued including a recent symposium that attracted several hundred people.
University of Florida Homecoming Parade
In a college town, few things are as important as football in the fall. At the University of Florida, tens of thousands of people turn out for the annual Homecoming Parade, but for those who can’t attend, WUFT-TV and its student reporters, producers and videographers provide wall-to-wall coverage.